Casablanca · London

Not smaller.
Different.

Performance running shoes built for women's feet. Most women's running shoes are men's shoes made smaller. We build ours from the female foot up, starting with the research.

Be one of the first to run in it@theQRunning on TikTok

If you have ever bought half a size up, this is for you.

½

The half size up

Women size up to get room for their toes, then the heel slips and the arch sits in the wrong place. The shoe never fits anywhere.

10

Toenails on the line

Bruised and lost toenails are not a badge of honour. They are the sign of a toe box shaped for a different foot.

1

One last for everyone

Most running shoes start from a men's last, then get scaled down and recoloured. The shape of a woman's foot is different, not just smaller.

What we do differently

We start from the shape of women's feet, measured, not assumed. Then we build the shoe around it: a wider platform under the ball of the foot, a narrower heel, and the arch placed for your true size. So you can run in the size you actually wear.

"A shoe that fits at the toes and holds at the heel. That is the whole idea."Q Running

Women's lastBuilt from women's foot data, not scaled from a men's shape.
Room for the toesA rounded, roomy toe box, so you run in your true size.
Wide where it mattersWidest platform under the metatarsal heads, for stability.
Secure heelA narrower heel that holds, without lacing tricks.
Arch in the right placePlaced for the true size and graded correctly across sizes.
Two modelsA daily trainer first. A race shoe next.

FemStride

We measure before we design.

FemStride is our fit research programme. We are setting up a study with a UK university sports-engineering lab to measure how pressure spreads under women's feet when they run, in the shoes they wear today. The results shape our last and our forefoot. First results expected in 2027.

Published women's foot data is thin. We would rather measure than guess.

Founding Runners

Be one of the first to run in it.

We are building a small group of women runners who will test our first pairs before anyone else, tell us the truth, and help us get the fit right. Any level, any pace. Sizes EU 36 to 43.

No spam. One email when there is something worth telling you.

We only use your email for Q Running news and the tester programme.

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